My ruminations over an interesting ECJ ruling of 11 December 2008, which might open new perspectives in the area of exploitative abuses:
In Kanal 5 Ltd, TV 4 AB v (STIM) upa, C-52/07, the ECJ had to determine whether (i) the royalties charged by the swedish collecting society to broadcast companies were excessively high, hence abusive under Article 82 (a) EC ; and (ii) whether the different fee formula applicable on the one hand, to a public broadcast company and, on the other hand, to two commercial broadcast companies, was discriminatory, hence abusive under Article 82 (c) EC.
Whilst, on the first question, the Court recalled its much chastised Hoffman La Roche case-law on excessive pricing, it nonetheless whispered that, with a view to establish that a price is unreasonable under Article 82(a) EC, the purpose of the royalty could be taken into account: here, the financing of music creation, through the protection of an adequate remuneration for composers (§§30-31). With a bit of speculation, the Court seems to draw - implicitly - a link between the price of a service on the market and the ex ante incentives of service providers to innovate. This reasoning could apply, by parity of reasoning, to many other sectors (i.e. pharmaceuticals, etc.). This is further confirmed by the fact that the Court explictly indicates that a balance must be struck between the interests of the broadcasters and the incentives of composers to produce novel musical work.
But that is not all. On the second question, the Court suggests that the mere proof of different conditions for similar transactions is insufficient to trigger the application of Article 82(c). One must prove the existence of a competitive disadvantage and, to do this, establish first that the dominant firm's customers are rivals on a same relevant market (§§45-46). As Damien and I wrote in a previous paper, most price discrimination decisions to date have failed to properly analyse the downstream market. Let's hope this judgment will induce agencies and courts to investigate properly the effects of the alleged discrimination on the downstream market.
In sum, a welcome ruling, albeit too short (because an Article 234 EC ruling).
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